Digital Kitchen : Creative Apprentice, Autumn 2014
Facebook : Product Design Internship, Summer 2014
A Day in the Life : Friday the Sixteenth of May
Last month I had another opportunity to film the boys of Hellogoodbye performing, this time at the Crocodile here in Seattle. I enlisted the help of my talented friend, Johnny Valencia, to help with the shoot. Using two Canon 5D Mark II’s with Zeiss 85mm and 25mm lenses, we shot the entire show, but I’m finally getting around to editing the footage now that finals are finished.
Design 387 // Visual Storytelling : Sharks For Survival: Video, Poster & Website
This spring quarter, we had our Visual Storytelling class, taught by Bill Flora. Our assignment was to work with a client, Conservation International, to visually tell a story about the environmental issues they are involved in. In a team of four, Roy, Christoffer, Jennifer and I were selected to focus on ocean health.
We spent several weeks struggling to decide which part of ocean health was the best story to tell. We considered the environmental impact of the textile industry in Bangladesh, but the issue was not one that our client was involved with. The recent creation of the Ocean Health Index had potential, but was difficult to effectively connect our audience with its story. We finally landed on the importance of one unlikely species: sharks.
Our audience was assigned to us: approaching 30 years old, intelligent, Monocle subscriber and Economist reader. With a story that is seemingly so distant from the lives of the urban dweller, we painstakingly constructed a media plan to connect our audience with the story of the sharks, ultimately leading back to Conservation International’s mission and work.
We chose to establish the viewer’s first contact with our campaign in as positive of a light as possible, evoking pride in the accomplishments of the human race, our innovation supported by the resources provided by our planet, Earth kept in a delicate balance by sharks. Our video resonates this central theme, but only offers a glimpse of how sharks support our environment, leading the viewer to investigate further through our website.
The idea behind our poster was to create a tactile experience between the urban dweller and the enormous amount of shark deaths each year. The passerby is drawn closer with an ambiguous, scary fact that “73 Million Are Killed Every Year”, floating above an ocean of laser cut sharks, attached only by their fins. If curious to investigate further, people are forced to tear the sharks from the poster, revealing our website link on the backside of the finned shark, leaving an empty red body behind. There is poetry in the poster, having the user echo the treatment of sharks by humans.
While Discovery’s Shark Week is extremely entertaining, it doesn’t focus on the important role that sharks play in our ecosystem. To enhance the Shark Week experience, we created an app for viewers to interact with sharks, using beautiful images and video from Conservation International. Striving to tell the complete story of how sharks are magnificent creatures, not to be feared and vilified, but to be respected and protected.
Our website completes the story, which you can visit here. Diving deeper into the dismal reality that sharks face, visitors learn about the important role sharks play in our ocean.
I am currently involved in a small team of Interaction Design undergraduates and graduates helping with Ann Hamilton’s latest installation at the Henry Art Gallery. The students are offering their own responses to her concept, to help further discuss and explore the possibilities within the space and interaction of the installation.
Design 386 // Physical Interaction Design : Concepting
This is just a teaser of what we’re working on at the moment: an interactive mirror with a nod to Bang & Olufsen.